Category: Insights
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Technical SEO vs. Content SEO: Which Is Right for Your Business?
Explore the key differences, strengths and weaknesses of Technical and Content SEO to help you determine which strategy aligns best with your immediate business goals. Whether you need to fix technical issues or develop compelling content, understanding these differences will guide you in choosing the right strategy.
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5 Tactics That Are Harming Your SEO
Let’s discuss five of the worst SEO tactics still being used today, that actually end up doing more harm than good.
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Why Are My Bounce Rates So High?
High bounce rates indicate underlying issues with your website, such as poor content or a subpar user experience. Read on for practical tips and strategies to enhance your website’s performance and improve user engagement.
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6 Common AI Misconceptions
When the term “Artificial Intelligence” is used, most people think of some future self-aware robot or complex system. Regarding websites and web tools, people may only be familiar with tools and terms such as ChatGPT, NLPs, AI Generative Art, and Deep Fakes.
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A Beginner’s Guide: 10 Proven Techniques to Enhance Your eCommerce Store
Did you know 91% of online purchases are now made using a smartphone?* Your eCommerce store’s success hinges on more than just a pretty website full of products—it’s about creating an experience that captures and retains customers.
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Why You Should Prioritise Consistency in Your Web Interfaces
When we say ‘consistency’ in web design we aren’t talking about creating generic and templated webpages – we’re talking about creating a seamless, intuitive experience that keeps visitors engaged and coming back for more.
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Demystifying Common Web Terminology
Have you found yourself lost in a sea of web terminology? Having a basic understanding of common web terminology can significantly benefit business owners and while you don’t need to become a tech expert, familiarity with some key concepts can enhance your communication with web developers and IT professionals and help you make more informed…
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How to Get Infinite Customers for Free – The Power of the Self-Liquidating Offer
Learn & apply the key attributes of SLOs which allow businesses to recoup their advertising costs through the sale of an initial low-cost product or service, thereby acquiring leads at virtually no cost.
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Web Analytics: The Power of Data
At the heart of most digital strategies lies the ultimate goal: conversions. Whether it’s completing a purchase, filling out a contact form, or subscribing to a newsletter, these actions are the lifeblood of online success.
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Navigating the Intersection of AI and Cloud Computing
In a significant shift that’s transforming industries across the board, the convergence of Artificial Intelligence (AI) and cloud computing is emerging as a powerful force driving innovation and redefining business strategies.