Category: Insights

Discover 10 of the biggest mobile usability mistakes that lead to user frustration, high abandonment rates and low conversions.

So, you’ve got a product idea brewing, and you’re eager to launch your online store. That’s an exciting first step! While it might feel overwhelming to figure everything out, you’re not alone. Here’s a practical 10-step guide to help you navigate the process and turn your online store into a reality.

Learn how to build and maintain brand loyalty through effective web design, emotional connections, and by leveraging insights from industry leaders to ensure long-term business success.

An innovation that has been gaining significant traction in recent years for businesses seeking ways to enhance user experience and engagement is the Progressive Web App (PWA). But what exactly is a PWA, and is it something your business might benefit from?

Discover how Conversational AI, including Virtual Assistants and AI-powered Chatbots are revolutionising customer service and improving customer satisfaction. This article includes real-world use cases from major brands that showcase the tangible benefits and innovative applications of these technologies.

Sometimes the secret to boosting conversions lies in the smallest details. By focussing on small, targeted A/B tests, you can make quick decisions based on real data.

Stop relying on guesswork. Quickly identify patterns, optimise key elements, and enhance user experience through the use of heatmaps.

DIY website builders have become increasingly popular in recent years. The initial appeal of low cost and ease of use can be enticing, but it’s important to consider the limitations that can impact the overall value and effectiveness of your website.

Discover why an MVP website could be a smart choice for launching your next web project by focussing on essential features, allowing you to launch faster, validate your idea, and gather valuable feedback early on.