Boost Your Sales with These Smart Product Bundling Strategies

Product bundling is a tried-and-tested way to increase your average order value (AOV), improve the shopping experience, and boost overall sales. While basic bundling techniques can drive results, advanced strategies leverage AI, psychological principles, and data analytics to create highly effective bundles tailored to customer behaviour.

In this article, we’ll explore smart bundling strategies for your eCommerce business that go beyond the basics, providing implementation steps and examples.

Use AI and Data Analytics to Create Smart Bundles

Data-driven bundling ensures that your offers are based on real customer buying habits rather than guesswork. AI tools can analyse shopping patterns, helping you build automated bundles that feel personalised and relevant.

How to Implement:

1. Use analytics tools (like Google Analytics, Shopify reports, or AI-driven platforms like Klaviyo or Rebuy) to track purchase behaviour and identify frequently bought-together products.
2. Create dynamic bundles that adjust based on user preferences—like suggesting a camera bag, tripod, and memory card when someone buys a DSLR camera.
3. A/B test different bundles to see which combinations drive the highest conversion rates and tweak them based on performance.

Example: An electronics store could use AI to recommend laptop accessories (mouse, bag, extended warranty) based on past purchases, making it easier for customers to grab everything they need in one go.

Top Tools to Help You:

• Google Analytics and Shopify Reports: Help track customer behaviour and identify trends to suggest relevant products.
• Klaviyo: An AI-driven platform for segmenting customers based on behaviour, enabling dynamic, targeted bundle creation.
• Rebuy: Integrates with Shopify to provide AI-powered dynamic bundling and upsell recommendations.
• Optimizely: Use for A/B testing bundle combinations and fine-tuning based on performance.
• Custom Coding: For advanced customisation, use JavaScript or API integrations to create unique product bundles based on real-time data. For example, a custom API can use customer browsing behaviour to recommend relevant products during the checkout process.

Leverage Psychological Pricing to Make Bundles More Attractive

Smart pricing can make your bundles feel like irresistible deals, encouraging customers to spend more while still feeling like they’re getting great value.

How to Implement:

1. Use decoy pricing—offer three bundle options (small, medium, premium) to subtly nudge customers towards the middle-tier bundle, which often feels like the best deal.
2. Frame savings effectively—show the discount as a percentage rather than a dollar amount (e.g., “Save 20%” instead of “Save $5”) to make it seem more significant.
3. Use charm pricing—prices ending in .99 (e.g., $29.99 instead of $30) are perceived as cheaper, making customers more likely to buy.

Example: A wine retailer could offer tiered bundles: 3 bottles for $49, 6 bottles for $89, and 12 bottles for $159, with the middle option appearing the best value.

Top Tools to Help You:

• WooCommerce Dynamic Pricing & Discounts: A plugin that allows you to set up tiered pricing and apply rules based on cart values or user actions.
• Bold Discounts (Shopify): This plugin enables you to run discounts based on specific rules, including percentage-based discounts, and apply them to bundles.
• Price Intelligently: Offers strategies for pricing psychology, helping with dynamic pricing, decoy pricing, and charm pricing.
• ReCharge (Shopify): For subscription-based models, ReCharge helps implement pricing strategies for bundling subscription products.
• Custom Coding: Custom JavaScript and CSS can be used to dynamically adjust bundle pricing or display “Save 20%” in real-time, based on cart content and conditions. Ask your developer to implement “charm pricing” directly within the checkout process.

Offer Dynamic Pricing Bundles Based on Customer Segments

Not all customers shop the same way—so why offer them the same bundles? By segmenting customers, you can adjust your bundle pricing and offerings to match different buyer personas.

How to Implement:

1. Segment customers using data from loyalty programs, email lists, or analytics tools.
2. Offer exclusive bundle discounts for returning customers, high-spenders, or subscribers.
3. Use geo-targeted pricing to adjust bundles based on regional demand and seasonal trends.

Example: An outdoor gear store could offer an entry-level hiking bundle for first-time buyers while reserving premium gear bundles for experienced hikers who’ve purchased before.

Top Tools to Help You:

• Klaviyo: A powerful email marketing and segmentation tool that integrates with platforms like Shopify to help target specific customer groups with relevant bundles.
• Dynamic Yield: Uses AI to personalise customer journeys based on segmentation, ensuring customers see the most relevant bundles.
• GeoTargeting WP: A WordPress plugin that adjusts product pricing based on user location and regional demand.
• Currency Converter Widget for Shopify: Automatically adjusts pricing and currency based on the user’s region, ensuring that customers see localised prices.
• Segmentation via Shopify or WooCommerce Reports: Use these built-in tools to create custom segments based on purchasing patterns or engagement levels.
• Custom Coding: For deeper segmentation, custom API development can enable highly targeted pricing and bundles based on customer profiles. Custom code can also be used to access user data and provide specific pricing rules or bundle suggestions tailored to each group.

Cross-Industry Collaborative Bundling

Teaming up with complementary brands can expand your audience while providing extra value to customers. Co-branded bundles make for unique offers that can set your business apart.

How to Implement:

1. Partner with brands that offer products your customers would naturally use alongside yours.
2. Create co-branded bundles with added perks like free samples or exclusive discounts.
3. Promote these bundles through email campaigns, social media, and both businesses’ websites.

Example: A fitness apparel brand could partner with a gym to offer an “Introductory Fitness Pack”—including workout gear and a three-month gym membership—giving customers a complete solution to kickstart their fitness journey.

Top Tools to Help You:

• ShipStation: A multi-vendor fulfilment tool that automates the shipping process, making it easy to handle orders from different brands or partners.
• Bold Multi-Currency (Shopify): Allows you to show different currencies and prices to customers based on their location when you’re selling bundles internationally.
• Shopify Plus: Use its multi-store functionality to create co-branded pages and bundles that link to partner products seamlessly.
• Zapier: Automates workflows between brands, including syncing orders and promotional data, so both partners’ systems stay up to date.
• Custom Coding: Ask your developer to set up custom checkout processes or APIs that facilitate multi-vendor purchases and integrate third-party payment or order management systems to streamline the purchasing process.

Common Mistakes to Avoid

• Forcing Unrelated Products Together: Bundles should make sense and provide real value, not just clear excess stock.
• Overcomplicating the Offer: Too many choices can overwhelm customers. Keep bundles simple and easy to understand.

Conclusion

Advanced bundling strategies go beyond simply grouping products together—they leverage AI, psychology, personalisation, and partnerships to create high-value offers that drive conversions. eCommerce businesses looking to maximise AOV and customer retention should experiment with these techniques and continually refine their bundling approach based on data-driven insights. Start testing these bundling strategies today. Monitor customer responses, tweak offers based on data, and refine your approach for maximum impact.